Less talk. More tape.

A mortgage advisory with good advice, a YouTube channel and 9 years of content behind it. Total views: 2.7 million.

Produced and edited the channel's video. Ran an interview series with former Cabinet Minister Maurice Williamson and the chief economists of Westpac, ASB, Kiwibank and BNZ.

In the founder's words: “Our leads got cheaper and more consistent, and the content became an asset the new owners wanted when we sold.” Andrew Malcolm, founder and former owner.

2.2 million views in 11 months. Nearly as many as the previous 9 years combined, and about 8 times the channel's old monthly average.

I worked with MortgageHQ from September 2024 to the end of 2025. These figures cover 23 September 2024, when I started on the channel, to August 2025: the YouTube Studio data MortgageHQ shared with me. Daily views took off from January 2025 (chart below). NZ Adviser ranked it the No. 1 brokerage in 2024 and in the top five in 2025 (source). One of its advisers, Zhiyang Cheng, was the No. 1 adviser in NZ Adviser's Top Advisers 2025 (source).

Interest rates, inflation and the housing market matter to every MortgageHQ client, and most people would rather watch paint dry than an economics briefing.

Hosted a run of interviews with Mike Jones (BNZ), Nick Tuffley (ASB), Jarrod Kerr (Kiwibank) and Kelly Eckhold (Westpac). Asked the questions a homeowner would, in the order they'd ask them.

More than 40,000 views across the series by October 2026. Watch them, question by question.

An advocacy group lobbying central government over infrastructure costs passed to homeowners by Auckland Council, Watercare and Vector. A complicated story that needs to be understood fast, by people with no time.

Leading the editorial and graphics on a documentary series that turns the numbers into something a minister, or a homeowner, can follow in one viewing.

A professional club that had to keep its sponsors and fans engaged while COVID moved the whole operation to Australia for two years.

Media strategy, player and coach preparation, publicity and crisis communications. Created, wrote and directed #UNBREAKABLE, the club's documentary series. Season 1 screened on Prime and Sky Sport. Season 2 followed 154 days in Australia. Shaped sponsorships. In 2020 I co-created a celebrity basketball game and helped draft the contracts that made it happen.

Six60, Irene van Dyk and Roger Tuivasa-Sheck on court, 6,254 people at Spark Arena, and $656,700 raised for the Starship Foundation. It became an annual event. Source.

A young New Zealand heavyweight, five fights in, and the public was taking little interest. A country that mostly watches rugby.

Ran media and narrative for Duco Events. Built the story, shaped the sponsorships, wrote the releases, handled the press conferences, and led crisis communications across New Zealand, Australia, Germany, the UK and the US.

In 2016, an Olympic year, Parker was the top trending New Zealander in Google NZ's Year in Search. In 2018 he fought Anthony Joshua for the unified world heavyweight titles at Principality Stadium in Cardiff. Source.

In 2023 Carlos Ulberg was a little-known mixed martial artist. He wanted to be ready for the cameras before they turned up.

A professional photo shoot, with the images used by publications around the world. Media advice, a deep dive into what worked, and what didn't, in turning Joseph Parker's profile into money.

In April 2026 he won the UFC light heavyweight title at UFC 327. He blew out his knee in the opening minutes against Jiří Procházka, found the courage to keep going and knocked him out in the first round. Probably the most inspirational comeback I've seen. Like watching Rocky, except he's a Kiwi. He did the fighting. The cameras did turn up.