Craig Stanaway
Video and storytellingInterviews, explainers, documentaries

Video people actually finish.

Your channel has 40 views. One is your mum. I make interviews and short documentaries that help customers trust you before they've met you, built around the questions they're already asking.

What you get.

  1. A plan built on what customers search for

    Not what you wish they searched for. The questions people type before they ring someone like you, answered on camera by you.

  2. Interviews that sound like conversations

    I ask the questions a customer would, in the order they'd ask them. You answer like a person, not a brochure.

  3. Documentary-grade editing

    17 years of broadcast standards: clean sound, honest colour, and cuts that keep people watching to the end.

  4. Titles and thumbnails people click

    Packaging matters as much as the video. Nobody finishes what they didn't start.

  5. You, ready for the camera

    Most people hate being filmed. I spent years getting athletes and coaches ready for hostile press conferences. Your explainer will be fine.

  6. Reporting on enquiries, not just views

    Views are attention. Enquiries are business. You get both, in separate columns.

The receipts.

Attention and results are kept apart, because they are not the same thing.

MortgageHQYouTube and video, 2024 to 2025

A mortgage advisory's channel, finally watched.

2.2mYouTube views in 11 months

Situation

Good advice, a YouTube channel and 9 years of content behind it. Total views: 2.7 million.

What I did

Produced and edited the channel's video, and hosted an interview series with the chief economists of four banks.

Attention

2.2 million views in 11 months, including paid promotion I ran. Views measure attention, not sales. The full case.

The ConversationsHost, for MortgageHQ, 2025

Four bank chief economists, made worth watching.

11episodes, 74 questions on the record

What I did

Hosted interviews with Mike Jones (BNZ), Nick Tuffley (ASB), Jarrod Kerr (Kiwibank) and Kelly Eckhold (Westpac). Interest rates and inflation, asked the way a homeowner would ask.

Watch

Watch on YouTube

Subdivision Advocacy NZIn production now

A complicated story, made clear in one viewing.

What I'm doing

Leading the editorial and graphics on a documentary series about infrastructure costs passed to homeowners, so a minister, or a homeowner, can follow it first time.

Fair questions.

Views don't pay the bills.

Agreed. That's why I report enquiries alongside views, and why this site keeps attention and results in separate columns.

I hate being on camera.

Most people do. We rehearse until it's boring, and boring is when people relax. If you'd rather not front it at all, we find the person in your business who should.

Do you need a big crew?

No. Most business video is better with fewer people in the room. If a job needs more, a second camera or a specialist, you'll know before we start.

What does it cost?

It depends on the format and how many episodes. After a 20-minute call you'll get a clear price before any work begins.

Tell me what your customers keep asking.

Book a 20-minute call. Tell me what's going on in your business. I'll tell you what I'd do, and whether you need me at all.