17 years on the other side of the questions. I know what a reporter needs by 4pm, what makes them bin a press release, and what makes them pick up the phone.
If it's live, don't book. Ring 021 746 045 now.
Three moments business owners ring about. Each starts with a 20-minute call and a clear price before any work begins.
Reputation under threat
Led crisis communications for Duco Events across New Zealand, Australia, Germany, the UK and the US.
Talk to me about thisMedia pressure
Nine years at TVNZ asking the questions. 12 years getting people ready to answer them.
Talk to me about thisNot getting noticed
More than 300 press releases written for Duco Events and the NZ Breakers. Journalists read them. I checked.
Talk to me about thisSo the job is mostly about giving them something true, clear and usable before the deadline, and not giving them anything else.
How will this be told, by whom, and when? The answer is usually in what the reporter has already asked.
Sometimes the best answer is a short statement. Sometimes it is an interview. Occasionally it is nothing at all. You get a straight recommendation.
Key messages you can actually say out loud. The hostile question, rehearsed until it is boring.
Interview day managed end to end, from the first call to the follow-up correction, if one is needed.
Most media trouble starts as a business problem nobody explained. We fix the explanation, so the next story is the right one.
Most of this work never becomes a case study. That's the point. What you tell me stays with me.
The pressure jobs: a world heavyweight campaign across five countries, and a professional club through a pandemic. Business is where I use it now.
Craig in his development of how he helps deliver the media and public relations in Duco, is light years ahead of a whole lot of organisations.
Martin SneddenFormer CEO, Duco Events and the 2011 Rugby World CupI 100 percent trust Craig's judgement on how to handle any situation in the media.
Joseph ParkerFormer WBO world heavyweight championJournalists don't give out compliments. These are the exceptions.
Craig's tenacity, persistence and street smarts, together with a comprehensive understanding of NZ's media and sports landscape, make him an asset to any organisation wanting a communications professional who can get cut-through.
Craig has an extremely rare ability to identify what will work in the modern media environment across all platforms. He's extremely proactive and delivers opportunities you simply can't say no to.
The pressure was learned in sport, where press conferences are live and the questions are hostile. The journalists are the same ones who cover business. So are the deadlines.
Ring. If I can't help, I'll tell you straight away, and who can.
Yes. Most of this work never becomes a case study. If you'd like it in writing before we talk detail, ask and you'll have it.
No, and be wary of anyone who does. Editors decide what runs. What I can do is give them something worth running, and keep you from saying the thing that becomes the headline.
It depends on what's happening and for how long. After a 20-minute call you'll get a clear price before any work begins.
Book a 20-minute call. Tell me what's going on in your business. I'll tell you what I'd do, and whether you need me at all.